What is Citrix?

When exploring solutions for remote access, virtualization, and application delivery, a common question that arises is, what is Citrix? Citrix is a technology company that offers a range of products designed to enable secure and efficient access to applications and desktops from virtually anywhere. Founded in 1989, Citrix has evolved to become a leader in digital workspace technology, serving businesses of all sizes across the globe.

A Brief History of Citrix

Citrix started as a company focused on remote access software. Over the years, it expanded its offerings through innovation and acquisitions, establishing itself as a pioneer in virtualization and cloud computing. In 2022, Citrix underwent a significant ownership transition when it was acquired by private equity firms Vista Equity Partners and Evergreen Coast Capital in a $16.5 billion deal. This acquisition marked Citrix's shift from a publicly traded company to a privately held enterprise, enabling more strategic flexibility and a focus on long-term goals.

Citrix Product Offerings

Citrix offers a broad range of products and solutions, including:

• Citrix DaaS (Desktop as a Service): Provides virtual desktop infrastructure (VDI) and app delivery.
• Citrix Virtual Apps and Desktops: Delivers secure, remote access to Windows, Linux, and web apps and desktops.
• Citrix ADC (Application Delivery Controller): Enhances application performance, security, and availability.
• Citrix Secure Private Access: Offers zero trust network access to corporate applications.
• Citrix Content Collaboration: Enables secure file sharing and collaboration.
• Citrix Analytics: Provides insights and analytics for security and performance monitoring.
• Citrix Workspace: An integrated digital workspace platform that streamlines access to applications, files, and desktops.

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Best Use Cases for Citrix

Citrix is best suited for organizations that:

• Require a robust VDI solution for delivering full desktops to remote or hybrid workforces.
• Operate in highly regulated industries where data security and compliance are critical.
• Have complex IT environments that benefit from a unified workspace solution.

GO-Global as an Alternative for ISVs

While Citrix offers powerful and comprehensive solutions, Independent Software Vendors (ISVs) who primarily need to publish applications to their end clients may find Citrix’s complexity and cost to be more than necessary. For ISVs looking for a simpler, more cost-effective solution, GO-Global presents a compelling alternative.

GO-Global enables ISVs to publish Windows applications to any device with minimal setup and without the need for a full virtual desktop infrastructure. Unlike Citrix, which typically involves higher licensing costs and a steeper learning curve, GO-Global provides straightforward pricing based on concurrent users, starting at $4.20 per month. It is ideal for ISVs who want to maintain control over their applications while reducing infrastructure complexity and costs.

Conclusion

Understanding what Citrix is and evaluating its fit for your business needs is understandable when choosing a solution. While Citrix remains a strong choice for enterprises needing comprehensive digital workspace solutions, ISVs needing to deliver applications should consider GO-Global for its efficiency, affordability, and ease of deployment. By aligning the solution with specific use cases, businesses can optimize their IT strategy and enhance productivity without overspending on unnecessary features.

If you’re looking for an alternative to Citrix to publish Windows applications easily, quickly, and inexpensively, consider GO-Global.

To learn more about GO-Global’s application publishing solution, request a demo here or download a free 30-day trial.